The Cherish Campaign
The foundation that The Lilac Foundation stands on, has been built on uplifting the quality of life of Lilanians in areas such as agriculture, education, health and housing. The Cherish Campaign will be an ongoing campaign with different subunits regarding these different areas.
The word “cherish” is defined as: protect and care for (someone) lovingly; hold (something) dear; keep (a hope or ambition) in one's mind.
The community of Lila is comprised of different generations of Filipinos that range from newborns to the elderly; who we all care and love for deeply. The idea of ‘cherishing’ these individuals is embedded within our vision and mission. We hope to use this campaign to further share this mission to the whole community.